Web 2.0 - Lessons Learned from Web 1.0

Considering the continued talk of the Web 2.0 bubble these days, it's important to take a step back and learn from past mistakes. There is much to learn from what we now call 'Web 1.0'. These are some of the lessons I've pulled from my recollection of the dot.bombs.

Smart growth and market share are typically more important than short-term profitability -

dot.bomb success story Amazon.com and dot.bomb debacle Webvan

Acquisitions and mergers do not necessarily legitamize anything -

The AOL Time Warner deal

Don't rely on advertising as the sole means to sell your business -

dot.bomb debacles include computer.com and pets.com

Established players will eventually understand and better the game -

Consider how any number of Old Economy companies have used a website (and more generally, the web) to absolutely transform their businesses

The thoughts above are part of my newest blogoposium - Lessons Learned from Web 1.0. To get involved in the discussion, go check out the details

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2 Trackbacks/Pings Trackback

  1. [...] David Hornick continues the discussion about the problem facing Web 2.0 start-ups - a business model built around “buy me”. I’ve wrote about similar sentiments in the past. He opines, there are a large number of “companies” being created again for the express purpose of being acquired. I certainly have seen it. I have met with companies that clearly state their intention to be acquired by Yahoo or Google… [...]

  2. [...] I’ll be spending the remainder of my week pointing out why I enjoy Web 2.0 so much, especially in a more non-tech context. These posts will lead up to my next blogoposium topic (of which I have not held one in quite some time). That may begin as early as next week, so stayed tuned. [...]

2 Comments On This Post

  1. PeteCashmore says:
    October 18, 2005 at 1:47 pm

    Hmm..it looks like every point on that list has happened over the last few weeks. Have we really learned anything from the bubble?

  2. Ken Yarmosh says:
    October 18, 2005 at 3:13 pm

    Pete, I wish people would wake up and smell the Web 1.0. You are right, most don’t appear to be taking these lessons to heart.

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