The Power of Dark Blogs

by Ken Yarmosh | July 11, 2005 | Posted in: Tech and Productivity

An interesting article highlights a fundamental belief of TECHNOSIGHT, the power of dark blogs. Dark blogs are blogs that exist solely within an intranet (in more technical terms, behind the firewall).

Many companies and organizations are obsessed with having a blog presence, simply for having a blog presence. They believe a blog is crucial to the success of their website. There is some truth to that. In their haste for the latest technology and their desire to connect with constituent and consumers though, senior executives often forget about the people who are helping them day-in and day-out, their employees.

Enter the “dark blog”, a place where employees can share their thoughts and better understand the vision of their superiors. It is powerful concept that needs to be taken advantage of.

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  1. TECHNOSIGHT » Big Blue Jumps In
    January 25, 2006

    [...] IBM knows first hand the benefits of blogging. Being an early adapter of this technology, they have tapped into the power of dark blogs (see The Power of Dark Blogs). That means that their blogs are utilized as an internal communication channel, assisting their thought leadership efforts amongst other things. [...]

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