Site Experience Optimization
Some people are not friendly to Search Engine Optimization. They think it is all about gaming Google, Yahoo!, and other search engines. There is some truth to that.
Jason Calacanis’ new project — Mahalo – aims to eliminate traditional SEO. He’s got 5-years of funding to create a human powered search engine, SPAM free and full of the web’s most searched phrases.
My latest post on the Viget blog speaks to an idea he mentions during a recent interview — Site Experience Optimization. Jason’s “SEO” focuses on optimizing sites for humans and not computers. But as I note, the choice of SEO is not mutually exclusive. Check out the post — Mahalo and Site Experience Optimization. You can also browse through some of my other entries over on our Four Labs Blog.

July 25, 2007 at 6:11 pm
There was a short blurb in Entrepreneur magazine about ChaCha.com Same concept of user generate search engine results…is ChaCha on anyone’s radar yet?
July 27, 2007 at 11:24 am
I know this is a little off topic but… Perhaps Mr. Calacanis should focus a little more on the “experience” on his own site. Sloppy layout in my opinion.
http://www.calacanis.com/
Personally, I prefer this site layout to his any day of the week.
July 27, 2007 at 11:30 am
So… does SezWho now have my email address b/c I’ve commented on this site (where you now have it implemented) even though I don’t have a SezWho account? If so, I think they have a privacy issue and that there should be some sort of warning/disclaimer before submitting the comment on sites where it is implemented.