Notes on Social Shopping
I just finished a brief interview about e-commerce, Web 2.0, and social shopping. It’s for a private trends report, so you likely won’t see it on the street. Here is a subset of the notes I had from my preparation:
The Internet first changed the game with commerce because:
1) It made information easily accessible to the consumer (think airline tix and travel in particular)
2) It provided an infrastructure for consumer-to-consumer exchange (eBay)
Web 2.0 provides new ways of interaction in the area of e-commerce because of:
1) Sharing information in new ways (MyPickList, Stylehive)
2) Utilizing community to drive sales (Crowdstorm)
3) Enabling revenue share programs without selling or buying (Yahoo! Shoposhere, Favorite Thingz)
4) Further aggregating data and making it easy to find product information and deals (Jellyfish, Whatsbuzzing, dealplumber)
September 21, 2006 at 4:12 pm
I agree with you, but what happens on the other side to such companies where the business models are not based to the internet? I mean companies like BWM or an Energie Company. Can they do and practice Social Commerce in a Web 2.0 manner?
At the moment I writing my thesis about the interactive integration from customers in the companies (like BWM etc.) business process with social commerce. And to me, Social Commerce means the kind of attitude to collaborate with customers in a social way, dealing with social capital (customer ideas, let the customers speak etc.) and so on.
What do you thing? To me, it’s very hard to find a right definition, because all people talking about Social Commerce and they have the opinion, that all Social Commerce activities are only possible on internet based business models. This would represent, that old economies could not participate from social commerce, because they don’t sell anything on the web. They only use the web to present and communicate the brand and so on. But if they would integrate people/customers or invite them to evaluate some new ideas, they would practice social commerce, right?
It would be very nice, if you could answer me…!
Best from GER
T. Schulz