Crash Course on Blogging - December 19th
Hosted at The Leadership Institute
December 19th, 7-9:30 PM
Are you a Washington, D.C., metro area non-profit organization ready to take the plunge into blogging? Are you confused, skeptical, or outright frustrated with the process?
Then Crash Course on Blogging is exactly what you need. This two-and-a-half hour seminar will demystify the technical and social aspects of blogging and get you on your way to increasing traffic to your static web site and connecting with current donors and would-be donors.
Reaching out to online users is more important than ever, and Crash Course on Blogging will provide your organization with the essentials to understand the blogging phenomenon and how a blog can enhance your online presence. So mark your calendars for December 19th and join blogging and technology experts La Shawn Barber and Ken Yarmosh (me) for this information-packed seminar.
Audience and Focus
In the non-profit world, blogs can help organizations really connect with donors. Unlike traditional online and print media, blogs allow non-profits to do more than simply inform donors of recent happenings, success stories, or upcoming events. Blogs foster and encourage regular interaction and help build consistent readership. They offer the power of the story, the most effective communication tool you have.
While this particular seminar will be aimed at non-profits, many of the concepts presented will be applicable to those in other spaces. This seminar will examine blogs from both a conceptual and technical standpoint, answering the “whys” and “hows” of blogging. Attendees will get an insider’s view from two experience business bloggers, each speaking to their particular areas of expertise.
A brief overview of the material that will be covered:
La Shawn Barber of The Language Artist answers the �whys� of blogging
- Connecting with donors, both past, present, and future
- Building readership and increasing site traffic
- Nearly free marketing and publicity
- Examining Case Studies
- And more!
Ken Yarmosh of TECHNOSIGHT answers the �hows� of blogging
- Demystifying blogging jargon
- Demonstrating the ease of �one-click� publishing
- Presenting blogging platform alternatives
- Identifying Best Practices
- And more!
Details
The event will be hosted at The Leadership Institute. The cost is $35, which will give you 2+ hours of expert advice and priceless tips, as well as lite refreshments.
We are keeping the sign-up process as simple as possible. Just click on the contact page and type in your name, organization, and email address in the appropriate fields. After receiving our capacity for sign-ups, I will post an update and send out invoices via email - you are not officially registered until payment is provided. Registration is on a first-come, first-serve basis but we encourage you to sign-up until we indicate that registration is completely closed.
Read more about La Shawn on her blog. To learn about me, simply explore this site. We look forward to seeing you there!
Update 12/12/05
The standard means for payment will be cash or check, collected at the door. Checks should be made out to TECHNOSIGHT. Exact change appreciated. If you would like to pay by credit card, please indicate so when filling out the contact form and I will send you an online invoice, payable by credit card.
You must fill out the contact form and receive confirmation from me or you are not guaranteed a spot!
Directions available on The Leadership Institute website.
December 2, 2005 at 2:09 am
Any chance of recording your seminar? Unfortunately for Aussie’s the word blog is still relatively unheard of. So an opportunity to attend a seminar like this would be fantastic.
Donna
December 6, 2005 at 1:07 pm
Donna…interesting. I’ll see what we can do!
December 8, 2005 at 9:38 pm
How about offering this course online so people across the country can benefit. Short of that, recording it is a good option so those of us outside DC can get the lesson. Thanks!
December 10, 2005 at 2:33 pm
Peter, there has been a decent amount of interest in what you mentioned (re: online course). I’ll put some thought into this idea and see what I can put together. Thanks for the feedback.
December 11, 2005 at 12:50 am
La Shawn and Ken,
Through a friend, Ms Sandra Williams, who runs a blog Support Black Business, I learned about your Crash Course on Blogging. I’ve taken the liberty of promoting your event on my blog at http://www.MasterBlogBuilder.com.
Additionally, I must agree with Peter LaBarbera who suggested that you consider offering this course online so people across the country can benefit and recording it for the benefit of folks residing outside DC area.
I would like to suggest taking it one step further: How about putting together a panel of expert bloggers and interview them on a teleseminar/webinar? Record it and sell/give away the taping and/or transcript. I’m sure folks will be willing to buy it.
In other words, I think you’ve got a good thing doing. I keep running into small business owners who have no clue what a blog is or what it can do for their business, for that matter. That’s the main reason I’ve evolved my niche to “customer relationship marketing”.
Just thought you ought to know people value what you’re doing.
December 11, 2005 at 3:52 am
I agree an international course is in order. That’s what
the internet is about: connecting the world.
I do have a blog which I prefer to call a NLOG. (a news
blog) I think one of the reasons people get frustrated with
blogging,or anything for that matter, is because someone
else has “defined” what they should be about.
I’ve found for me and the people who read my blog they
are looking for different types of materials, not necessarily
commentary about other blogs. An online magazine or newspaper
didn’t quite work either. But the News Blog gave me enough
flexibility to make entries of several kinds.
I’d still be interested in taking the course online to learn
more about blogging; because I think it could enhance my
NLOG.