Intellicontact - Low Cost Alternative to ConstantContact

Intellicontact is a great e-mail marketing tool and has many of the same features as ConstantContact (CC). It is offered at a lower pricing point and even easier to use.
The user interface is broken down into four high-level categories, including “My Contacts”, “Create”, “Send”, and “Track”. It is pretty easy to understand what each of those do. Simplicity […]

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Avinash Kaushik on the Real Conversion Opportunity Pie

If you are just brighter than a rock, you have some sort of stat tracker or analytics package on your website or blog. If you are smart and dilligent about your web presence, you actually analyze the stats that are collected.
There’s a lot of data to pour through, especially if you use something like Google […]

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B-list Blogger - An Interesting Breakdown of Blogs

According to a neat little tool Kineda put together, I’m a B-list blogger. I’m actually surprised I even rank that high considering the fact I don’t really try and compete with the big boys (e.g., I’m pretty much determined that for me, posting several times a day is unhealthy and unproductive). To be fair, I barely […]

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The Whole Web 3.0 Deal

Sometimes the web world makes me angry.
My peers need to stop creating crazy words like blogging, vlogging, podcasting, and wikis. And please, it’s time to end the coining of terms like mash-ups or folksonomy.
Technology is thankfully pushed forward by those on the edge. But advancements need to be communicated to those in the mainstream. It […]

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Blogging ROI - A Framework

If you are a smart business owner, then you probably do things methodically. You likely try and weigh costs and risks against benefits when it comes to any new organizational initiatives.
There is no ‘quick fix’ for determining if blogging is right for you but a good starting point is answering the following questions:
What benefit(s) - […]

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Blogwild! - A Great Resource for New Bloggers

Andy Wibbels is a fellow DTM contributor and a very savvy blog consultant. I consider his new book Blogwild! a must have resource for anyone that wants to start blogging. Yes, anyone.
While the subtitle is a “guide for small business blogging”, the principles apply across the board - I’ve read through it twice, so […]

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A Simple Look at Web Strategy

After asking the question Do you have a Web Strategy?, I thought it was important to give a closer look at what the term really means.
My first post on the Viget Labs blog is entitled Defining Web Strategy. Here is the definition I came up with:
An organization’s web strategy is an actionable plan devised to […]

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