Why Web 2.0 Matters to your Business – Knowledge Collection

In the case of the Web 2.0 Watermill, there are primarily four areas where technology is beginning to facilitate a vastly improved Internet: knowledge collection, knowledge discovery, knowledge building, and knowledge sharing.

Traditional collaborative and communication efforts in the business environment are soon to be numbered. Web 2.0 facilitates a decentralized yet more effective means for businesses to both interact with customers and employees.

Technologies likes blogs and wikis have already begun to prove their value as knowledge collection tools within and without of the organization. Blogs enable real conversation, thus allowing companies gain valuable feedback from customers, learning what they want, instead of trying to sell them what they don’t need.

Wikis simplify team collaboration and knowledge collection. The headaches associated with tracking file versions or passing hard copies of memos and documents around the office will soon be alleviated. In lieu of emailing the latest version of a particular document, group members can work disjointly via the web. With the click of a button, edits can be applied and tracked. No more worries about working off the wrong copy of a document.

While blogs and wikis represent two different communication paradigms, they both assist in knowledge collection efforts. In my next installment of this series, we will learn how these and other types of Web 2.0 technologies promote knowledge discovery.

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FeedBlitz is Simple and Powerful

When it comes to staying connected to my writings, I prefer people to subscribe to my RSS feed. But I realize that RSS is just not ready for primetime yet. That’s especially true for my most coveted of readers – those trying to get a handle on all this new web stuff.

In my presentations, I often tout providing “multiple connecting points” on the web. The idea behind that is to let people consume the content on your website the way they want. For example, if you are a company that is on the cutting edge with a podcast, you should also provide individual shows for download.

If you have a blog, I encourage you to provide another connecting point besides RSS – one more familiar. FeedBlitz is a great tool to do that. FeedBlitz e-mails subscribers your most recent blog posts. Each morning, a subscriber will receive the entirety of your posts from the day before.

Other services like Bloglet (which I think is now defunct?) have offered something similar in the past. From my research, there is nothing as simple or powerful as FeedBlitz though.

Besides the fact that FeedBlitz integrates nicely with FeedBurner, what I like most about it are the Pro and Turbo premium services. I’ve now branded my e-mails using their WYSIWYG editor – and it literally took five minutes. It was as simple as copying out some CSS elements from my blog’s style sheet. With the Turbo service I could also opt to send out updates much more frequently, even hourly if desired. This particular feature has interested at least one of my clients, who wants people to receive his time sensitive content. As you can see below, my FeedBlitz e-mails now have the same look-and-feel of the content on my blog.

I’d like to conclude with noting that you if you enjoy reading blogs but are clueless to RSS and feeds (and don’t want to take the time to learn about them), then FeedBlitz might be a more comprehensive solution for you. According to their site, “Each night the free service checks on your feeds, figures out the changes, and sends you a single, easy to read email with all the information at your fingertips.”

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Giving Blogbeat a try

Brian Benzinger’s post on Blogbeat prompted me to give it a try. I’ve disabled MeasureMap for the time being.

I actually heard of Blogbeat prior to MeasureMap – I think via Steve Rubel, although I can’t remember – but they were closed to the public until recently.

While I’m generally quite a big fan of MeasureMap, it is still in private alpha and rather slow. I’ve also been sort of confused by the stats I’ve seen with it. One example is that the number of total visitors reported often is lower than the total number of clickthroughs that FeedBurner shows me. That simply doesn’t make any sense.

Off the bat, I liked how easy it was to “install” Blogbeat. It required one javascript addition anywhere in the footer of my blog. MeasureMap requires three carefully placed scripts in various WordPress template files. To be fair, those additional scripts do allow for some different types of traffic tracking.

I’ll provide further analysis after I’ve gotten a better feel for Blogbeat. I’m also toying with applying my Google Analytics account to my blog at some point but it’s currently only running on my main site.

Feel free to share any of your experiences with these or other services.

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Small Businesses Need to Harness the Internet

I’ve just been too swamped to call in for my small business Ultimate Small Business Marketing System over the last two courses. I’m now making an effort to go through the material – thankfully, John provides digital downloads, including audio files.

The most recent course is called Harness the Internet. First off, I’ve got to applaud John on largely being on the cutting edge when it comes to this topic – but he’s not harping on SEO or blogs just for the sake of being buzz compliant. John is much too practical for that.

No, he has seen first hand the power of the Internet, especially when it comes to small businesses.

Take for example, his own efforts. His Small Business Marketing Blog Channel consists of experts in the world of small business marketing. Through that blog, he has made his site a definitive resource for those around the web who want to know more about small business marketing.

John was also quite strategic in building his online presence. Prior to creating his site, he did extensive keyword research. John notes that “[g]etting your website found by Internet surfers is one of the most important reasons for creating a website.” Do a search on small business marketing and see who comes up first – John knows what he is talking about and definitely practices what he preaches.

With limited resources, small businesses seriously need to harness the Internet. The web gives small businesses more bang for their buck. As is the point with this particular teleseminar, the Internet can provide a system to help small businesses be more efficient, productive, and strategic with their time. Definitely worth the investment.

Network Neutrality – It’ll Make Your Head Hurt

“How ya gonna keep ‘em down on the farm After they’ve seen Paree”

- song from World War I Era

Network neutrality is a phrase that has been the subject of much debate – and the discussion about it reaches far beyond the recent conversations of the blogoshpere.

Previously unbeknownst to me, I came across this term as I began to investigate whether access to the Internet is a freedom or a privilege. Network neutrality, as described by the author who framed this particular question, “means that the network does not discriminate among different types of traffic based on the traffic’s source, destination or content.”

What is prompting the more prominent discussion about network neutrality? The impending tug of war over the Internet. Network providers like Verizon, BellSouth, and the new AT&T (which SBC recently acquired and re-branded itself as) hope to begin charging content providers like Google or Yahoo! additional money for prioritized delivery of content – in other words, they aim to discriminate amongst different types of network traffic.

Telcos like Verizon provide America’s network infrastructure, often called “the pipes”, which are no more than the physical wires and cables that network traffic flows in and through. Their main issue is that Internet companies are continuing to make more money by providing richer yet more bandwidth intensive media and applications to their users. The telcos aren’t seeing any increased earnings while having to maintain the subsequent demands on their lines.

Consider the case of Apple’s iTunes. If the network providers were to win out and eliminate network neutrality, they might ask Apple for 5 cents for every song downloaded. Similarly, the telcos could set prices to determine which content provider’s traffic was delivered first or at all.

Proponents of the end-to-end network neutral world often contextualize the debate in terms of economics and competition. Professors Tim Wu of the University of Virginia School of Law and Lawrence Lessig of Stanford Law School boil their argument down to “securing investments in innovation” and “encouraging competition among applications”.

In their Ex Parte, presented to the FCC, they write, “a network that is as neutral as possible is predictable: all applications are treated alike.” By eliminating unpredictability, they believe there is more incentive to invest in developing broadband technologies. The other position they support has a similar flavor – network neutrality promotes the survival of the fittest rather than being favored by “network bias”.

There are equally as smart people lobbying against network neutrality. One such individual is Christopher Yoo, an Associate Law Professor at Vanderbilt University. Yoo frames his position as follows:

“There can be no question that the widespread acceptance of the end-to-end argument has played a key role in fostering the Internet’s meteoric success and remains a central tenet guiding decisions with respect to network design. That said, the academic debates and the arguments currently being advanced before the FCC have largely overlooked the fact that there is a crucial difference between embracing the end-to-end argument as a design principle and elevating it into a regulatory mandate.”

Yoo goes on to articulate some pretty convincing points:

“the major network neutrality proposals advocate regulating the logical layer in a way that promotes competition in the application and content layers. In the process, they direct their efforts towards the wrong policy problem. Instead, the focus of public policy should be to promote competition in the physical layer, which remains the level of production that is currently the most concentrated, the least competitive, and best protected by barriers to entry.

While it is true that allowing Internet providers to impose proprietary protocols could have a significant impact on innovation and competition, forbidding them from doing so could have equally dramatic effects. Either decision necessarily involves policymakers in the unenviable task of picking technological winners and losers.”

His conclusion, however, is what prompted me to begin this post with a reference to that old World War I song:

“The fact that interoperability and neutrality have represented the historical norm makes it seem appropriate to put the burden of persuasion on those who would move away from that architecture.”

As is often the case of public policy debates, the outcome will largely be tied to the hearts and minds of the people. The Internet and for the most part, its content has been free. While Yoo lays out a solid case, winning over impassioned netizens will be hard to do. They’ve seen “Paree” – an interconnected global world filled with free stuff – they won’t be ready to go back to the “farm” of paying for everything anytime soon.

BrainJams DC

Organizer Chris Heur is bringing his BrainJams event to DC.

I “met” Chris via my first blogoposium event, back in September ‘05. He was gracious enough to add some insights to the discussion.

I plan on attending the BrainJams DC next Monday and hope to make it out to the Geek Dinner as well (details of the latter outing are still being worked out over e-mail).

If you are in the greater Washington D.C. area, I encourage you to come out – you only need to register. Chris’ BrainJams have had some great success thus far. It should also be a nice segue into our DC 2.0 event.

Opportunities 2006 – Usefulness

2006 is going to be a year where the creators of web technology have the opportunity to make their services better in terms of integration, usability, and usefulness.

- Ken Yarmosh, Looking towards 2006

I recently saw a man walking through the airport while on his cell. He had a hands-free device, where the microphone was located on the wire that plugs into the phone. As a result, he had to hold the wire near to his mouth, so that the mic could actually pick up what he was saying. With all the other items he was awkwardly carrying, he could have used that hand. After all, that was the point of the hands-free device.

It’s funny how often technology does not do what it’s designed to do. It is supposed to make our lives easier or more efficient. It is supposed to be useful.

When it comes to the Web and the Internet, we find ourselves using software to manage software. It’s the reason services like Plaxo and ClearContext exist – to help manage e-mail and contacts.

But compare that to Gmail. An incredibly useful application in and of itself – no third party plugins required. It solves a problem; effectively managing the craziness that is an e-mail inbox.

Just take a look back at 2005 to see that usefulness was what helped so many services flourish. Flickr provided a way to effectively manage and share photos online. Del.icio.us powered an effective means to access and share bookmarks online. Skype facilitated a simple and effective means to talk via the Internet.

Companies would do best to build products and services that meet needs – that solve everyday problems people encounter with their digital lives. They can be niche based or appeal to a larger audience. They must, however, have a compelling value proposition.

Integration is going to play a big part in making the Web more useful in 2006. But there are other opportunities too – Search 2.0 is just one example. What types of useful opportunities do you see this year?

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